Utility of particular theories of mass communication

This assignment asks you to articulate an argument about the utility of particular theories of mass communication for public relations practitioners.

For this assignment, you will write a brief essay (4-6 pages, double-spaced, Times New Roman 12 or Calibri 11; page count excludes cover sheet and references page) that responds to the following question:

Are the insights gleaned from agenda setting, agenda building and framing useful to public relations practitioners who engage in media relations activities? Why or why not?

This essay should reflect your thinking about the class content and readings completed during Week 2 (Agenda Setting & Agenda Building) and Week 3 (Framing). You should articulate your argument by advancing a clear thesis, supporting that thesis with a series of cogent claims, and evidencing those claims appropriately.

SAMPLE SOLUTION

Communication Strategies
Public relations as a management tool helps bring people together to promote understanding. Some of the illustrative examples of public relations include media production and relations, marketing communications, community relations, investor relations among others (Hynes & Veltsos, 2018). In all these examples, a public relations officer is at the center stage in ensuring that there is a mutual relationship and desired coexistence with all stakeholders. Public relations practitioners who are in charge of public relations in any organization have a great role to play in any organization. Their…