ESSAY : Vision Zero (NYC) Campaign Outline

Make a full-sentence outline of your paper 1- 2 . This will be an outline of your main ideas and main points; you are encouraged to use bullet points. Pay particularly close attention to the introduction, making sure your introduction covers the selected campaign’s (a) problem and goal (e.g., the truth campaign or the \”click it or ticket\” campaign), (b) target audience (e.g., adults aged 25 to 54 years across the globe), and (c) desired behavior (e.g., cigarette cessation). In addition, the introduction should also propose using one or two theories/models/concepts from the course that you will use to analyze the campaign
Theories:
Theory of reasoned action/ planned behavior
Change/Transtheoretical model
Social Learning/ social cognitive theory
Social Egological model

Then you will outline some previous research (i.e. mini-literature review) – include 5 articles that have either examined your problem or your campaign itself.

Next you will discuss how you will view the case (i.e. your data)- what will you look at to see if the campaign was successful in bringing about behavior change. This may include data points like, viewing the number of times it was discussed on social media using a specific hashtag, what news outlets reported on the campaign, etc.

Include references

SAMPLE SOLUTION

Vision Zero (NYC) Campaign Outline
It is the mandate of any government/state to ensure that its people are safe. This is, however, an initiative that is never fully realized by many states. New York City, for instance, reports that close to 3,000 New Yorkers are subjected to injuries with about 200 of them losing their lives due to traffic accidents. In the recent past, being struck by a vehicle has become one of the greatest causes of deaths, especially for children under the age of 14 (Vision Zero). It is for this case that Vision zero, which is a citywide initiative came up to rise to the occasion. The initiative is drawn around the fact that such incidents…