ESSAY : Analysis for Marketing Decisions

The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Friday of each week. Two additional responses are required after Friday of each week. Students are highly encouraged to engage on the Discussion Board early and often.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Assignment Details

This assignment has 4 parts.
What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.
Using the product you chose in Unit 1 discussion board, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic.
Based on Maslow’s Hierarchy of Needs, what level of need will your “improved” product meet? Explain.
Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.

SAMPLE SOLUTION

My Initial Thoughts About How I Will Approach This Assignment
My initial thoughts on how to approach the assignment will be to consider the flow of work done in previous units, look at market trends and seek for relevant ideas in automotive industry.
Features of Toyota Prado
The main features of Toyota Prado include its world class safety and fuel efficiency. These two features are very beneficial in the sense that by offering universally accepted safety standards, most customers will trust the brand as compared to others. In that case, most people have the confidence that Toyota Prado can be driven by new drivers with less expertise. On the side of energy consumption, it has been proven to use less fuel and hence saves one a lot of money.
Consumer Behavior
Most of the consumers of my product of choice have a good rating towards it. Owing to its safety, use of less fuel and accessibility to remote areas, most consumers have had a lot of trust in the product as compared to other competitor’s products. Most…