Business Communication for Professional Effectiveness

Pretend that you are the CEO of Meta4 Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. You want to turn this around. You’re free to suggest whatever turn-around you want, and you can make up the details as you communicate a change message to kick off the company retreat and outline a change communications plan based on the change models, the executive coach’s advice, and Duarte’s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate).

SAMPLE SOLUTION

Introduction
Company’s success is often constrained by various market forces, such as the inability of the company to hire and maintain staff with special skills. The employees of a company are the main contributors to innovation. For the company to maintain its competitiveness as an innovation leader, it must fully invest in its employees. One of the many things I would do as a CEO of Meta4 Labs is to transform the employees’ attitude and general level of satisfaction. In other words, one area I would strongly invest in is the human resource factor to ensure that every worker is satisfied and focussed to give…