Introduction: Explain the issue you are examining and why it is significant.

The paper topic is “the impact of influencers on the perception of advertising between the Middle east and the western consumers” using the theory of planned behavior.
Will be taking the survey in Saudi arabia and united states answer guide:

1. Introduction: Explain the issue you are examining and why it is significant.
   • 1-3 paragraphs
   • Describe the general area to be studied
   • Explain why this area is important to the general area under study (e.g., gender stereotypes in advertising, use of twitter in crisis PR, etc.)
2. Background/Review of the Literature: A description of what has already known about this area and short discussion of why the background studies are not sufficient.
   • 2-4 pages
   • Summarize what is already known about the field. Include a summary of the basic background information on the topic gleaned from your literature review (you can include information from the Gray book and class, but the
   bulk should be outside sources)
   • Discuss several articles that have already been done in this area (cite according to APA style).
   • Point out why these background studies are insufficient. In other words, what question(s) do they leave unresolved that you would like to study?
   • Choose (at least) one of these questions (but not too many) that you might like to pursue yourself.
   3.Rationale: A description of the questions you are examining and an exploration of the claims.
   • 2-3 paragraphs
   • List the specific question(s) that you are exploring.
    Explain how these research questions or hypotheses are related to the larger issues raised in the introduction.
    Describe what specific claim, hypothesis, and/or model of psycholinguistics you will evaluate with these questions.
   • Explain what it will show about ad/pr theory if your hypothesis is confirmed.
   • Explain what it will suggest about ad/pr theory if your hypothesis is disconfirmed.
3. Method and Design: A description of how you would go about collecting data and test the questions you are examining. Look journal articles to determine what methods are typically used to assess knowledge of in your area.
   a. Method: How would you collect the data and why?
   • 1-2 pages
   • Describe the general methodology (survey, experimental survey,interview, focus
   group, etc.) you choose for your study, in order to test your hypothesis(es).
   • Explain why this method is the best for your purposes.
   • Participants: Who would you test and why?
   • Describe the sample you would test and explain why you have chosen this sample.
   Include age, and language background and socioeconomic information, if relevant to the design.
   • Are there any participants you would exclude? Why, why not?
   b. Design: What would the stimuli look like and why?
   • 1-2 pages
   • Describe what kinds of manipulations/variations you would make or test for in order to test your hypothesis(es).
   • Explain what factors are important (green attitude, Instagram use, gender, education level, etc.)
   • Explain how varying or measuring these factors would allow you to confirm or disconfirm your hypotheses.
   • Explain what significant differences you would need to find to confirm or disconfirm your hypothesis(es). In particular, how could your hypothesis(es) be disconfirmed by your data?
   • Controls: What kinds of factors would you need to control for in your study?
   • Describe what types of effects would be likely to occur which would make your results appear to confirm, or to disconfirm your hypothesis(es).
   • Describe how you can by your design rule out or control for apparent effects.
   • What is approximate order or procedure of study?
   c. Analysis
   • 1-2 paragraphs
   • How will you analyze the results?
   • What kind of results would confirm your hypothesis?
   • What kind of results would disconfirm your hypothesis?
4. Significance and Conclusion: Discuss, in general, how your proposed research would lead to a significant improvement over the original studies, and how it would benefit the field. (In other words, why should someone care? If you were applying for money to do this, why would someone fund you? If you wanted to publish your results, why would they be interesting?)
5. References
   Include all references in APA style