Provide a description of the product/service and a brief history of the firm.

Contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of
Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Provide a description of the product/service and a brief history of the firm.
Q2. Explain your current or possible global marketing efforts. (Ch. 3)
Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary.
(Ch 3)
Q4. Explain your competitive strategy. (Ch.3)
Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)