“Angie Brown’s Long Arm Quilting Services”, it is a new company I intend on launching as my third career in life. This falls under the textile/fabric industry that once boomed during the industrial revolution due to inventors and innovators bringing in new machinery or process equipment. The fabric industry market has experienced growth over time but it has never faded in the basic need to provide for humanity (CollegeGrad, 2020). Companies struggle in focusing on the cheap, good and fast motto, most can meet two of the three requirements being demanded by society but all three never synonymously.
Quilting is not only a wonderful hobby; it is an area for a specialized business opportunity. Sewing and embroidery equipment industry is developing new features in the types of machinery to maintain abreast with end-user’s demand. Computerized sewing with intelligent software settings, automatic re-threading, and sufficient storage space is the trend. Source selection will look at the use of a computerized sewing machines, often referred to as Long Arm sewing machines, offering detailed quilting results to support the general sewing enthusiasts. These businesses are small in nature and offer specialized services to the quilting community who can’t afford the units, work the with advanced technology or unable to have space for them in the home. Most of the companies are single business owner ran and with only a part time assistant as an extra employee on hand for bulky material moving to the frame.
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Marketing for such a company is generally by word of mouth, presentations at local quilt shops or guild meetings. Finances are not extreme; this is not your Fortune 500 company looking to break out into the top 100. General cost of a Long Arm machine with software, and frame is in the ball park of 37k. Most quilts take only a total time from start to finish 2 hours (Korb, 2020). This machinery requires minimum upgrades and the majority of the updates are software related. Maintenance is required by the operator and is performed at the end of each day to ensure a quality work environment and ability to keep the unit from binding on the roller tracks. A small business can push 6 quilts effectively out and gain revenue $150k – to 200k annually (7hour/255 days).
Current market status is in need for more specialized long armers to support the demand in specialized outskirt areas in the Northern states. Our current community only has three special companies and generally booked two months out (Korb, 2020). While the need is here in this area, it may be different in others as trend and necessity are factors which impact greatly. For example, quilters in cities will always be able to find a Sewing company to take the job on and out price a small company, as the machinery is on hand. The turnaround time will be quicker as well making it hard for a small company to compete with. Consumers in southern states may not have a need for such items as geographical temperatures come in to play.
Technology is only likely to improve over time, allowing the process to become easier and turn around quicker as many patents are currently being reviewed (Suh, 2020). Operators will soon have new tools to purchase to assist allowing the process to be less labor intensive.
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References:
CollegeGrad LLC. (2020). Textile, Textile Product, and Apparel Manufacturing Industries.
Retrieved from: https://collegegrad.com/industries/textile-product-and-apparel-manufacturing
Korb, A. (2020, Dec 5). Personal Interview. Allison’s Quilting.
Suh, M. (2020 Mar 26). Automated Cutting & Sewing Developments. Textile World.
Retrieved from: https://www.textileworld.com/textile-world/features/2020/03/automated-cutting-sewing-developments/
SAMPLE SOLUTION
Many organizations conduct the SWOT analysis as part of the strategic planning process in identifying strengths, weaknesses, opportunities and threats before going ahead with strategy formulation (Snelling, 2012). In that case, Angie Brown’s Long Arm Quilting Services being a start-up company needs to understand the competitive business environment to thrive fully. SWOT analysis is a crucial tool to determine the right foundation for effective strategy formulation.
| PLACE YOUR ORDER NOW AT writtask.com | on low overheads is one way a business can thrive despite competition status. The Quilting Services Company’s sustainability will depend mainly on how much saving can be done on expenditures. Running daily operations at low costs stands out as one…
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