External and Internal Environment

Requirements
Write a four- to six-page paper in which you do the following:

Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five forces of competition, choose two forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these forces in the recent past.
With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

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Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.

SAMPLE SOLUTION

MacDonald’s External and Internal Environment
For any business to thrive, there is a need to evaluate its internal and external business environment critically. While the internal environment refers to company-specific issues such as owners, materials, and employees, external factors entail forces that the company may have | PLACE YOUR ORDER NOW AT writtask.com | a new entrant in the industry. McDonald’s is one of the biggest food chains in the US with many outlets in other countries (Corporate McDonald’s). Although it has adopted a sound expansion strategy, there is a need to evaluate its internal and external business environment to ensure it remains competitive in the market.
General Environment
As discussed in the introductory paragraph, McDonald’s remains a reputable food chain | PLACE YOUR ORDER NOW AT writtask.com | has embraced a two-step globalization strategy which has seen it penetrate in new markets in the world. Some of the products offered by the food chain include Hamburgers and sandwiches, chicken and fish, beverages, McCafe,…