ASSIGNMENT | Visit the Internet archive for ESPN

Visit the Internet archive for ESPN (https://web.archive.org/web/*/espn.com). Examine the homepage/landing page as it existed on April 8, 2003 and again on April 8, 2013. The older version of the website may take a bit longer to load. [12 points total]
a. How does each version of the ESPN website illustrate the unique sender-receiver relationship of digital/new media culture? [2 points]
b. Identify three examples on the webpages of media interactivity. Explain how each of these examples illustrate media interactivity and how media interactivity on the website evolved over a 10 year time frame. [5 points]
c. In class, we discussed how digital media culture reorients message control away from elites/authorities and toward lay audiences. Comparing the homepages over time, is there evidence that ESPN gives users greater control over the ways audiences can respond to and shape messages from 2003 to 2013? Explain your answer. [2 points]
d. We discussed in class the differences between Web 1.0 and Web 2.0 as related to the available technology (e.g. dial up versus broadband internet speeds). Using this background and comparing the ESPN websites, explain how the available technologies of the medium shape the types of messages created on the ESPN sites. [3 points]
3. When we overviewed the media system in class, we discussed the idea of media logics.
Apply the idea of media logics to the evolution of content from print newspapers to digital newspapers. Your short answer here should define media logics and apply this definition to one change from print to digital newspapers. You may use the print and digital The New
York Times as an example of the changes you discuss. [3 points]
SPC 3544 DISCUSSION ASSIGNMENT #2
4. ESSAY PROMPT: Please watch the opening statement actor Seth Rogen gave to the U.S.
Congress on Alzheimer’s Disease (https://www.youtube.com/watch?v=UHqx3-mfHAY).
Based on our course discussions related to ethos and source credibility, write an essay that assesses the extent to which Rogen is an “expert” on the topic. How credible is Seth Rogen to
speak about the topic of Alzheimer’s?
Specifically, your 600-750 word essay should assess his competence, trustworthiness, and goodwill as conveyed verbally and/or nonverbally during his opening statement to answer the extent to which Seth Rogen is a credible source in this instance. Your essay should include clear definitions of the components of source credibility (competence, trustworthiness, and goodwill), examples from his presentation that illustrate your main points, and references to course reading and discussions on the topic. Your essay should be professionally structured and written according to the rubric provided.

SAMPLE SOLUTION

2. a. The ESPN website of 2003 illustrates the unique relationship between sender and receiver by making the site more user-friendly by using simple language and graphics that allow the easy receiver understanding of all features in the website. The latest version (2013) comprises features in the older version that has been updated. It underpins most of the features but in an advanced…