Choose a well-known brand (Fashion Nova). Identify their primary customer – describe who this person is. What does this person want from the brand? In what ways does the brand meet their needs, and how does the brand communicate this? In what ways does the brand fail to meet their needs, and what steps could they take to improve this?
Please use the following link and the attached article for references. https://blog.hootsuite.com/buyer-persona/
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Fashion Nova
The brand that I have chosen for this work is Fashion Nova, a US-based fashion retail company that operates majorly online but with about five brick-and-mortar locations. The brand is also for women’s clothing and especially Kardashian-esque aesthetic, which sells affordable bodycon dresses and high-waisted pants.
The primary customer for the brand is the millennial customer segment as the brand often comes up with fashion lines that resonate with the millennial generation’s preferences. It has been ranked as number six among the most preferred brands among young women. Being a net-savvy generation, the online platform offered by the brand is…



