ASSIGNMENT | Determining an Appropriate Research Design

Discuss the complexities of marketing research design with your fellow learners. Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions. In this ungraded Discussion, discuss the advantages and disadvantages of qualitative and quantitative research methods in marketing research. Is it possible to use both research method types to conduct marketing research? Why? Why not?

SAMPLE SOLUTION

Marketing research is an important component in business practice as it helps understand the marketability of a product or a service. It also helps explain emerging trends and how to sustain a competitive edge in the market. The three types of marketing research designs are exploratory, which is often done to understand what is happening and why it is happening as far as the market is concerned. The second is descriptive research that identifies the marketing problem and the potential for the market. It also identifies the characteristics of a specific…