ASSIGNMENT | Journal Entry

You are to write the journal in your own words about your own thoughts on the topic. Use an expository and persuasive writing style.
You may write as much as you desire but a minimum of 250 words is expected and you are to use APA formats.
You must also write about how the topic affects you personally – either through your work (i.e., How it affects your company) or personally (i.e., How it affects your consumption decisions).
This is not regurgitation of what others say “it is what you think! Keeping track for 10 weeks, will result in a better understanding about your own marketing research and your beliefs about market behavior.

The American Marketing Association (AMA, 2019) defines “Marketing Research” as a function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

Snugging/Frugging is: Claiming that a survey is for research purposes and then asking for a sale or donation. (An unethical practice)

If consumers are subjected to snugging/frugging, what might be the future consequences for legitimate research?

Resource

American Marketing Association. (2019). Definition of marketing research. Retrieved from https://www.ama.org/the-definition-of-marketing/

Directions for Submitting Your Journal

Review the grading rubric below before beginning your Journal entry. For additional help with expository writing style, persuasive writing style, and APA 6th edition formatting, please visit the Writing Center accessed through the Academic Success Center within the Academic Tools area of the course. Compose your Journal as a Microsoft® Word® document and save it with your first name initial and last name (Example: JDeem-MT355 Journal-Unit 1.docx). Submit your file by selecting the appropriate Journal Dropbox by the end of the unit.

SAMPLE SOLUTION

Journal Entry
The marketing research code is designed in a manner that promotes an ethical culture in marketing research and is guarded by such principles as professionalism, honesty, confidentiality, and fairness (American Marketing Association, 2019). However, my belief is that the violation of these principles in marketing research goes against the ethical practice of marketing, especially when consumers are involved. For example, there are instances that are unethical, and it puts the legitimacy of future…