ASSIGNMENT | Share an example of a -crisis- “small or large scale“ from your current or a previous employer.

LW11-1 – Share an example of a -crisis- “small or large scale“ from your current or a previous employer. Were employees a priority in the communication and management of the crisis? Please explain and provide your opinion from an employee perspective.
LW11-2 – Share your opinion of the Mauldin Mills case study. Does this reflect a “normal” company? Is there any credence to the opinion that the company would have still survived with a scaled-back response?

SAMPLE SOLUTION

Communication (646 w11)

LWI1-1

A major crisis that hit a former employer was a financial crisis. The sales revenues had been dwindling for a long time in that year, and the company was barely getting by. The costs of business operations had increased since suppliers had also increased their prices due to the economic downturn. The crisis was as a result of the release of a faulty smartphone into the marketplace, which inevitably led to customers boycotting the product. The management’s approach to communication was rather poor. They did not think it necessary to communicate with the employees about the current state of affairs. Instead, they left the employees to figure out and speculate if there…