1. What did the organization need to decide?

Q1: Do you think that it is a group of people you know and not \”influencers\” who make content go viral? How does this apply to advertisements?

Q2: In June 2010, T-Mobile, a mobile communications company partnered up with Angry Birds, a highly popular mobile game. T-Mobile created a life-sized version of the game Angry Birds in Barcelona, Spain. The selected participants used their smartphones to play the life-size version of the game which was accompanied by the music and sound effects. Click on this link to see how the participants played the life-size version of Angry Birds: http://www.youtube.com/watch?v=jzIBZQkj6SY&feature=player_embedded#!
Have you seen any other examples of creative use of digital tools in advertising campaigns? Comment on what you thought was creative about the use of digital tools in the campaign example you provide.

Q3: View The Whistleblower, and complete the readings.
https://www.npr.org/2011/07/30/138826591/a-whistleblower-made-into-a-hollywood-heroine
Then answer the following questions:
1. What did the organization need to decide?
2. What were the one or more moral problems?
3. How, if at all, did you empathize with Kathryn?
4. For what reasons, if any, did you admire Kathryn?
5. How, if at all, did you identify with Kathryn?
6. Is Kathryn one of your mentors? For what reasons?

SAMPLE SOLUTION

Making content known and available to the target market audience is an essential marketing aspect. While “influencers” are key in improving the visibility of content, I believe that it is the group that a person knows that makes the content go far. Understanding the expectations of such a market can help direct efforts towards meeting their expectations. This move is implemented in advertising where marketers will study market trends and critically assess the demands/ expectations of a given target audience and then use appropriate marketing platforms to …