1.Assume that you have been asked to make a presentation of your company’s next-generation software to its single most important customer.

consider persuasive communication plans. consider and summarize the key elements and how those may be organized to have their most persuasive effect.

1.Assume that you have been asked to make a presentation of your company’s next-generation software to its single most important customer. How would you present it?

2.The purpose of your presentation is to persuade the customer to upgrade its existing systems to your company’s newer (and more expensive) product.

3.What steps would you take to make that presentation as persuasive as possible? How would you present it?