Performance Metrics Assignment

In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:
Discuss the importance of metrics
Discuss/assess at least five metrics to measure innovation
Discuss/assess at least five metrics to measure marketing strategy
Recommend the appropriate metrics to use for your company

Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

SAMPLE SOLUTION

Performance Metrics
Performance metrics helps to measure the behavior of an organization, its activities and how it performs. There are two types of metrics: operational metrics and financial metrics. The former usually measure performance levels of individuals in operations function, while the latter measures how effectively a company changes operational performance into financial goals.
As the business community expands, there is a growing in concern on the importance of methods used to measure the effectiveness and performance levels of the business. In this regard, the two major metrics mostly used among leaders in businesses…