Building a Business

Here is the second part of building a business Assignment 2:
 The written portion of this assignment must be submitted as a Word document .docx. Use 12-point Calibri font, double-spaced with 1-inch margins.
 You must use MLA guidelines to cite your research: “in-text citations” in the report and a “works cited” page at the end of your report.
1. Restate the following from Assignment #1 and ensure that all of your business plans in the rest of the document reflect back to:
a. Your Mission Statement to define your company’s business, its objectives, and its approach to reach those objectives.
b. Your Vision Statement describing the desired future position of your company.
c. Your Statement of your company’s purposes, goals, and values.
2.Describe the image that your company will project and explain why this is appropriate for your services or products and the expectations of the customer groups you are targeting.
3. Give the name that your business will be operating under and explain how this name projects the appropriate image for your products/services and customer groups.
4.Provide a detailed explanation of the products or services you will offer, comparing your range to that of your major competitors. Explain why this strategy is appropriate for your type of customers.
5. Explain any “added value” services that you will offer and why they are appropriate.
6. Explain how your product(s) or service(s) will be distributed (i.e., Global Distribution Systems, etc.), why you selected that method(s), and who your target market is (travel consultants, direct to consumer, etc.).
7. Explain any sales promotion techniques that you will use, and any risks involved.
8. Explain how you will measure the effectiveness of the promotional means you have chosen and outline any backup plans for redirecting your promotional efforts.

SAMPLE SOLUTION

The mission of Royal paradise is to provide extra-ordinary housing services to its visitors by making it a friendly organization around the world that offers sensational guidelines about its rooms, food, and prizes. Besides, it will make extra-ordinary basic experiences, important open doors for its team members, high incentives for its owners, and a positive effect in its networks.
The brand envisions improving a standard day by day presence for specific individuals in addition to being recognized as an incredible and unique association, beating needs, and moving a relationship with its image in the encounters offered.
The Royal Paradise provides warm, genuine, and interfacing with association that guarantees respect to guests. The hotel’s guest will be treated as an exceptional…