After reading chapter 2 and Torches of Freedom PDF Please address the following:

After reading chapter 2 and Torches of Freedom PDF Please address the following:

When people hear the term public relations, they often think of “spin.” Was Bernay’s a PR genius or would you consider the work he did spinning the truth with a pseudo event? Do you think his work was ethical, why or why not? Provide a modern day example of a pseudo event? Was it successful? Why or why not?
What PR principles did Bernay’s follow?

SAMPLE SOLUTION

Public relations play an important role in an organization’s marketing strategy. It entails a strategic communication process that establishes relationships that are mutually beneficial between organizations and the public. Edward Bernays used is regarded as the father of public relations by asking women to embrace cigarette smoking as a way of advocating for equality. The Torches of Freedom was a PR stunt where a young woman sought to smoke publicly. Since the press had already been informed in advance, the incident was in the limelight for a long time (Vanessa, 2015). Although the strategy…